¡Get noticed in our Playbills!

Focused on modern and contemporary plays in Spanish and English plus special presentations in dance, music, cabaret, the visual arts, and film, GALA Hispanic Theatre annually draws more than 15,000 patrons from the Washington, DC metropolitan area, Baltimore, and visitors to the city.

Founded in 1976, we represent 41 years of tradition in the nation’s capital when it comes to performing arts meaning that by advertising in our production playbills, you associate your product or service with a nationally recognized arts organization with broad and meaningful community engagement. 

For each season production, GALA prints 3,000 playbills. GALA audience is mostly Hispanic and/or White-Caucasian with ages between 25 and 64 years old. Nearly 100% of them speak English, but most of them are fully bilingual. Our audiences are highly educated consumers with a keen interest in arts and cultural activities and with and average income of $85,000. 

You can reach this growing market segment by placing your advertisement in the playbills by subscribing to one of our discounted season packages! In addition to a discounted rate, you will enjoy referrals by our Box Office in response to questions by ticket buyers and patrons, and two tickets to every season production for you or a client.

We invite you to become part of our family. Please call us at 202-234-7174 or email info@galatheatre.org. You can also mail your reservation form at: PO Box 43209, Washington DC 20010. For questions you can call 202-234-7174.


DEADLINES FOR ARTWORK (Ads run for a four week production) 

Wednesday, September 4, 2019: Life Is a Dream (La vida es sueño)
Wednesday, October 30, 2019: Fuego Flamenco XV - Entresueño
Wednesday, November 6, 2019: Fuego Flamenco XV - Raíz de 4
Wednesday, January 29, 2020: Exquisite Agony (Exquisita Agonía)
Wednesday, April 15, 2020: Aunt Julia and the Scriptwriter (Tía Julia y el Escribidor)
Tuesday, June 2, 2020: Ella es Tango
Number of attendees/circulation amount: 3,000 per production
  • Ads will be printed in black and white.
  • 300 pdi or more JPEG, PDF or TIFF file preferred. 
  • GALA reserves the right to alter non-conforming ads.

GALA Theatre
3333 14th St NW
Washington, DC 20010
Phone:(202) 234-7174
Email: info@galatheatre.org
Tickets online: GALA Ticket Box
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